Strategic UX Research is how organizations connect their long-term direction and strategy to customers’ and users’ deepest needs. It’s been around for a while but only recently has caught the attention of top executives.
About the speaker
Jared M. Spool is a Maker of Awesomeness at Center Centre. Center Centre provides UX professional development programs to coach today’s emerging and established UX leaders, so they can guide their organizations to deliver market-leading products and services.
In the 46 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and toured the world speaking to audiences everywhere. When he can, he does his laundry in Lowell, Massachusetts.
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